CASE STUDY | Team Outbound

CLIENT CASE STUDY

OUTBOUND - INTENT DRIVEN PROSPECTING

VIG INDUSTRIAL RELOCATION

VIG Industrial Relocation partners with manufacturing companies to manage all aspects of machinery movement.

Their key challenges include:

Machinery isn’t always moved regularly in manufacturing, and it’s not possible to prompt companies to relocate equipment.

Timing is critical for VIG, a focus on building strong relationships and maintaining consistent communication to be available when needed.

Our partnership has evolved over three years, as we have developed the strategy with VIG and they now have an warm email list, growing monthly, that sees over 50% open rate and a CTOR (Click through rate from opens) of over 70%.

This is only possible with a QUALITY, permission-based list, sharing relevant information.

VISIT VIG Industrial Relocation

£2 million quoted in 2024

By consistently reaching out through various methods it resulted in over £2m in quotes in 2024 and 6 projects in the pipeline for 2025. VIG Industrial Relocation is a specialised service that presents unique marketing challenges, making our success all the more remarkable.

70% Click through rate

A key part of our role is to qualify companies and key contacts, then maintain engagement through warm email marketing. This approach consistently achieves a 55% open rate and a 70% click-through rate, well above the industry standard, highlighting the quality of the list we've built.

Driving traffic

Each campaign drives immediate traffic to our clients' websites, boosting awareness and providing valuable data to guide outbound calls. This something seen from day one, we are reaching the right people and driving interest, highlighting another advantage of our campaigns.

KEY MILESTONES

How can this work for your business?

These are regular results for VIG, not one off, consistent.

Do you want to discuss how we can achieve similar results for you?

Or discuss what you need to change to achieve similar results?

BOOK A CALL

REAL RESULTS... (Screenshots!)

Over 50% Open Rate

Average Industry Open Rate - 21.5% (campaign monitor), Average Industry CTOR - 8.62% (Get Response).

Opportunity Passed

This opportunity had gone through the journey of knowing, liking and trusting through regular comms.

MD Comments

A nice WOW! after sending our results to the campaign. Results 10 minute after sending.

We Engage!

We grow using cold email, through meticulous targeting our campaigns see great results.